Apply for a Wholesale Account

Rainbow Wholesale sells to businesses: retailers, beauty supply stores, salons, online sellers and distributors.

How we sell

• Wholesale only: every item has a minimum order (one box, or at least 6 units for items without a box size) and larger orders go by the box or master case. No single units.
• No dollar minimum per order.
• Closeout items are sold while quantities last and are final sale.

Payment and pickup

Pay online at checkout by card (including Apple Pay and Google Pay), PayPal, Venmo, ACH, bank transfer or wire, or check, or pay cash at your pickup appointment. Prices shown are card prices. Pay by bank (ACH at checkout or wire) and save 3%. Orders shipping outside the continental US are paid by wire before shipping. Pickup is by appointment only, Monday to Friday, for orders placed on the site and paid online (or in cash at the appointment). There are no sales at the warehouse: place your order on the site, and please wait for our pickup email before you come. See Terms of sale for details.

Apply for a wholesale account

Fill out the application below. We review every application and reply by email; we may ask for a copy of your seller’s permit or business license.

Website

Takes about 2 minutes. Fields marked * are required. We review every application and reply by email.

Your business

Ownership type *

Sole proprietor Partnership LLC Corporation Other / Nonprofit Foreign company

Legal business name (exactly as on your seller's permit; sole proprietor: your own name) *

Store name / DBA (if different)

Business type *

Beauty supply or specialty retail Salon, spa or lash/brow studio Online retailer Multi-brand or department store Distributor or wholesaler Other

Where do you sell? * (pick all that apply)

Physical store Own website Amazon TikTok Shop / social Other marketplace Resale to other businesses

Website, social page or Google Maps link of your business *

Business street address *

City *

State *StateALAKAZARCACOCTDEDCFLGAHIIDILINIAKSKYLAMEMDMAMIMNMSMOMTNENVNHNJNMNYNCNDOHOKORPAPRRISCSDTNTXUTVTVAWAWVWIWYOutside the US

ZIP / postal code *

Tax and resale

Seller's permit # (outside the US: business registration #) *

Issuing state (or country) *

Check your permit on CDTFA

EIN (federal tax ID, optional)

Seller's permit or resale certificate *A photo or scan of your seller’s permit, or a signed resale certificate — we recommend the California CDTFA-230 (blank form), which lets us sell to you tax-free. Out-of-state: your state’s resale certificate or the MTC/SST uniform certificate. Outside the US: your business registration document. PDF, JPG, PNG or HEIC, up to 3 files, 8 MB in total. Kept private: only our staff can see it.

Contact

Contact name *

Email *

Phone *

What do you plan to buy? (brands, categories, closeouts)

I confirm this is a licensed business buying for resale or professional use, and I understand Rainbow Wholesale sells by the box or master case, FOB Buena Park, CA. *

Submit application

Questions? Call (714) 736-9100 or use our contact form.