Korean beauty wholesale & closeout lots for retailers

877 products from Callas, Dearderm, Holika Holika, Enprani and 20 more brands · 441 closeout & final-sale lots · every item has a minimum order · FOB Buena Park, CA · business buyers only. Prices shown are card prices. Pay by bank (ACH at checkout or wire) and save 3%.

Deep stock: 1,000+ units

Big lots ready to ship. Take a box or the whole lot.

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Under $1.50 a unit

Low unit prices for dollar stores, bins and add-ons.

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Health & sanitation

Sanitizer, wipes, disinfectant, masks and thermometers.

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Last units

Only a few boxes left. When it is gone, it is gone.

See all 230 →

Newest arrivals

The latest additions to the floor.

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Closeout & final sale

Discontinued and overstock lots at reduced wholesale prices. Final sale: make an offer on the full lot.

All 441 closeouts →

Featured

Hand-picked from our wholesale catalog.

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Shop by category

Makeup, skincare, lashes, hair and beauty tools at wholesale prices.

All products →

Our house brands

Rainbow Beauty Company’s own brands, sold direct at wholesale prices.

How buying wholesale works

Apply online

Fill out the wholesale application with your seller’s permit and EIN. We sell to businesses only.

Order or make an offer

Every item has a minimum order: one box, or at least 6 units for items without a box. Order at wholesale prices, or name your price on bulk quantities and closeout lots.

Pay & pick up

Pay online by card or bank. Once payment clears, we email you a pickup appointment or release the order to your carrier. No sales at the warehouse.

Three ways to buy

List price by the box, our best price for whole lots, or your own offer.

How offers work →

Buy by the box

Order whole boxes (or bulk units above the minimum) at the wholesale list price. Add to cart and pay online.

Take the whole lot

Clear the full available quantity of an item and get our lowest price. Request a lot price on any product page.

Make an offer

Name your price on any number of boxes, a mixed lot or a whole closeout line. We accept, counter or decline by email.

Clearing a closeout or buying in volume?

Tell us the items, the quantity and the price you’d like to pay. Whole-lot buyers always get our best price.

Make a bulk offer

Brands & distributors: have excess K-beauty inventory?

We buy overstock, discontinued and short-dated Korean beauty lots — whole lots, quick decisions, and your resale terms respected. Confidential.

Sell us your inventory

Wholesale FAQ

Who can buy from Rainbow Wholesale?

We sell to businesses: retailers, salons, online sellers and distributors. To open a wholesale account, fill out the wholesale application with your seller's permit and EIN.

Can I buy single units?

No. Rainbow Wholesale is wholesale only and every item has a minimum order, shown on the product page and in the cart: at least one box, or at least 6 units for items without a box size. Larger orders go by the box or master case. There is no dollar minimum per order.

How does pickup and shipping work?

All orders are FOB Buena Park, California. Pickup is by appointment only, Monday to Friday, for orders placed on the site and paid online (or in cash at the appointment): there are no sales at the warehouse, so order on the site and wait for our pickup email before you come. You can also arrange your own freight or carrier. The buyer takes on the cost, risk and responsibility of shipping from the moment the goods leave our warehouse, so we are not responsible for damage or loss in transit. On request we can send photos of your order before it ships.

What are closeout and final-sale items?

Closeouts are discontinued and overstock items at reduced wholesale prices, in limited quantities. Closeout items are final sale. You can make an offer on any product or on a full lot.

How does Make an Offer work?

On any product, choose a number of boxes or the whole lot and enter the price per unit you would like to pay. We review every offer and reply by email to accept or counter. Accepted offers get an invoice you can pay online. Offers are subject to availability until paid.

Do whole-lot buyers get a better price?

Yes. If you take the entire available quantity of an item, you get our lowest price. Choose "The whole lot" in the offer form and leave the price blank to get a quote, or name your own price.

How do I pay?

Prices shown are card prices. Pay by bank (ACH at checkout or wire) and save 3%. You can pay at checkout by credit or debit card, Apple Pay, Google Pay, PayPal, Venmo, ACH bank debit, bank transfer or wire, or check, or pay cash at your pickup appointment. Orders are released for pickup or shipping once payment has cleared.

Can I pay by check?

Yes. Choose Check at checkout and enter your seller's permit number and your name exactly as on your photo ID, then mail the check or bring it to your pickup appointment. Bring the matching photo ID to pickup. Orders paid by check are released only after the check has fully cleared our bank, which usually takes 7 to 10 business days, so expect a delay. Checks do not get the 3% bank discount. For faster release, pay by card or ACH.

What if something is wrong with my order?

Contact us within 3 business days of receiving your order about shortages or defective items. Because orders ship FOB Buena Park, transit damage is the carrier's responsibility; file claims with your carrier. Closeout and final-sale items cannot be returned.

Korean beauty wholesale, direct from Rainbow Beauty Company

Rainbow Wholesale is the B2B store of Rainbow Beauty Company, a wholesale supplier of Korean cosmetics, skincare and beauty accessories. Retailers, beauty supply stores, salons and online sellers buy from our catalog of makeup, skincare, eyelashes, hair care, bath and body products and beauty tools, including our own brands Callas, Dearderm, Lus and Sense of Care alongside Holika Holika, Enprani and more.

We sell wholesale only, by the box or master case, never single units: every item has a minimum order. Every product page shows the wholesale price, item number and UPC, so you can plan orders and list products quickly. Our Closeout & Final Sale section brings discontinued and overstock lots at reduced prices, and you can make an offer on any item or on a full lot.

Order and pay online by card, PayPal, Venmo or bank. Prices shown are card prices. Pay by bank (ACH at checkout or wire) and save 3%. Pickup is by appointment only, Monday to Friday, for orders placed on the site and paid online (or in cash at the appointment). There are no sales at the warehouse: place your order on the site, and please wait for our pickup email before you come. All orders are FOB Buena Park, California.

Open a wholesale account with your seller’s permit, business license and EIN.